FIRESIDE

What's your
biggest dream?

FOR YOUR PRACTICE

Market Trends

Your margin is shrinking.

Labor, supplies, and inflation keep climbing. Reimbursement doesn’t.

Labor Inflation Supplies + Equipment Reimbursement
201520202025
25%
Increase in cost of dental labor
30%
Increase in cost of supplies + equipment
Paying more, by design

Three practices. Three prices.

One SKU — SonicFill 3 bulk composite refills — quoted three different ways in the same market.

SonicFill 3 bulk fill composite refills
SonicFill 3 · Bulk Fill Composite · A1
Practice A
$182
Practice B
$156
Practice C
$124

Nobody pays the same rate. Without group leverage, the price is whatever you happened to be offered.

The system is rigged.

The Advantage of Scale

DSOs aren’t smarter.
They’re bigger.

Same market, same procedures, same suppliers. The difference is leverage — and it compounds every year.

Total pay + benefits package value
Private practice$59,990
DSO-backed$68,070
Annual marketing spend per location
Independent$18K
DSO-backed$120K
Supply costs, last four years
IndependentUp 30–60%
DSO-backedDown 25–50%

Scale is the only variable they have that you don’t.
Fireside gives it back.

Three pillars of practice support

The Fireside system.

01

Operatory
Infrastructure

  • Supplies
  • Purchasing Platform
  • Equipment & Service
02

Practice
Operations

  • HR
  • Front Office Support
  • Marketing
03

Purposeful
Community

  • Mentors
  • Education
  • Mastermind Events
Concierge Advisor One person who knows your practice
Your Fireside membership

The community.

Independent dentists who share numbers, vendors, and hard-won answers — plus ten CE credits a year taught by members, and a concierge team you can text.

360
Dentists
38
States
12
CE Courses
Continuing Education

Exclusive resources no one else gets.

Ten CE credits a year, taught by members and Fireside’s bench of dental experts — clinical, operations, and team culture.

Concierge Support

Real people, not a ticket queue.

Text your Practice Advisor directly for vendor questions, staffing playbooks, or a second opinion — same-day answers.

Only in Fireside

Access you can’t get on your own.

Member-only pricing, programs, and partners that aren’t available to a solo practice at any price.

Dr. Reza Ardalan · Port St. Lucie, FLDr. Meredith Papadea · Pawleys Island, SCDr. Tiffany Green · Jackson, MSDr. Lee Boyd · Allen, KYDr. Ann Bynum · Greenville, SCDr. Gabe Ross · South CarolinaDr. Ben Popple · Newnan, GADr. James Osborn · Selma, AL

Every member is paired with a Practice Advisor and can text concierge support directly — no phone tree, same-day answers.

The purchasing platform

Introducing Current.

The only platform that builds your cart — all from a text.

Good morning, Jane!
Any promotions on fluoride varnish?
C
Current
Found a verified Enamel Pro promo: buy 3, get 1 free. Applied it to your cart.
Ask about your shopping list, inventory, or recent orders…➤
Smart Cart↻ Refresh
Enamel Pro Varnish$69.80/each · 42-7541
1$69.80
Next Prophy Paste$56.90/each · 40-311M
1$56.90
Disposable Prophy Angles$54.69/each · 42-DPASF
2$109.38
Subtotal$236.08
ShippingFree
Total$236.08
Continue to Checkout · $236.08 →
Join Today

What would you do with $30,000 you kept instead?

Fireside — the end of overpaying.

01
Fill out the form
02
Schedule your 30-minute onboarding call with our concierge team
03
Start your membership, stop overhead bleed
QR code linking to the Fireside membership trial signup
Scan to start your membership trial